Apparel that will continue to wear well though the changes of both season & fashion cycle

How We Got Started

In 2014 Heidee Zamora started a small clothing rental store in Orange Park, Florida, driven by a desire to provide a low cost alternative to buying expensive formal wear. The business took shape, providing authentic Filipino clothing for both men and women.


Based on customer feedback, Heidee then began to create custom designed wedding gowns and other formal apparel to cater to mainstream tastes. Heidee's latent creative talents emerged in the form of new formal designs that were not seen in the marketplace to date. 

Inspired by faith in God and the needs of our customers, Heidee's Formals was established in 2017 with a unique approach to personalized formal clothing. A brand new design studio was set up in Jacksonville, Florida to cater to the needs of the most discerning customers. We help you to create your own design, and we make all of the changes to bring your dream dresses to reality! We are now equipped to cater to all ethnic tastes and cultures.


We welcome you to visit our studio or call us for an appointment to serve your specific requirements. Whatever your clothing needs are, we can assure you that you will be pleased with the product, since it will be uniquely designed by you...with a little help from our creative design team!